Nourishing glossy black coating for eyelashes mascara

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Organic Lash & Brow Lifting 15ml

The lash world's first truly organic lash & brow lifting lotion uses earth-friendly ingredients to achieve lasting, sky-high lift!
€40.00 €33.33
Availability: In stock
  • Buy 5 for €33.60 €28.00 each and save 16%
WHAT IS IT

Ruthie Belle's Organic Lifting Lotion is the lash world's first and only truly organic lifting lotion. Our formula achieves the same sky-high results as those old-school lifting lotions with earth and lash-friendly ingredients like cysteamine and plant-based amino acids.

Our Organic Lifting Lotion is different from every other lifting lotion on the market because instead of damaging and dehydrating, our gentle formula nourishes lashes. It's like a mini spa treatment in a lash lift, so your clients leave with lashes that are stronger and healthier than the ones they came in with!

And our Lifting Lotion is so gentle, it's literally impossible to overprocess lashes! (Trust us, we've tried!)
 

WHY YOU´LL LOVE IT

- Vegan, organic, and cruelty-free
- NO harsh chemicals
- 100% as effective and long-lasting as non-organic lifting lotions
- So gentle it's literally impossible to over-process
- Nourishing ingredients leave lashes healthy and strong
- Air-tight packaging protects formula from oxidation
- Plant-based, earth-friendly, medical-grade ingredients
- Fresh, organic scent — no rotten egg smell
 

HOW IT WORKS

Lifting lotion has always been the harshest step of the lash lifting process. That's because old-school lifting lotions use abrasive ingredients like thioglycolate, ammonia, and ethanolamine to achieve a dramatic, lasting lift.

Ruthie Belle's Organic Lifting Lotion achieves the same lift and longevity as those other guys — with a much gentler approach. This revolutionary formula contains:

- NO Thioglycolate
- NO Ammonia
- NO Ammonium derivatives such as Ammonium Bicarbonate
- NO Ethanolamine

HOW TO USE RUTHIE BELLE`S ORGANIC LIFTING LOTION

The amount of lifting lotion used will depend entirely on the length of the individual client's lashes — at least 50% of the length of the lashes should be covered with lotion. Apply a generous, even coating working from the outward corner of the eye inward, from root to tip. Our suggested "rule of thumb" is you shouldn't be able to see the client's lashes through the applied lotion.

With those other, much harsher lifting lotions, Lash Artists are always warned to leave a 1-3 mm space to protect the root of the lash from damage. With Ruthie Belle's Organic Lifting Lotion, it's important to unlearn this old habit. Instead, apply RB's Lifting Lotion at the base of the silicon and/or as close to the root as possible. Otherwise, it's impossible to get a good lift!

ATTENTION: The processing time is 9-15 minutes, significantly longer than "traditional" curling lotions.

Ruthie Belle's Organic Lifting Lotion is unique in that Lash Artists can easily tailor the shape of the lift to the customer's preference. We encourage Artists to experiment with processing times, as timing will vary depending on the coarseness of each client's lashes. Generally, the longer you leave RB's Lifting Lotion on the lashes, the higher and more pronounced the lift. And since our curling lotion formula is so gentle, there's no chance of overprocessing.

*Lash Artist Tip*
Once you've applied the product, cover the lashes with cling film and a heating mask. This will fast-track processing time and help achieve a stronger, more dramatic lift!

** Read Ruthie Belle's step-by-step guide to achieving perfectly lifted lashes every time!!

Organic Lifting Lotion is Step 2 of the 5 Step Lash Lift. Lash Lifting is preceded by our Easy Lift Lash Primer, and followed by Ruthie Belle's Fixing Lotion.

The effect will last 6-8 weeks, but due to the gentleness of the ingredients, the Lash Lift procedure can be repeated at any time. See the FAQ (below) for more details.
 

INGREDIENTS

Aqua, Cetearyl Alcohol, Cysteamine HCL, Aminomethyl Propanol, Urea, Peg-7 Glyceryl Cocoate, Alcohol Denat, Propylene Glycol, Sodium Lauryl Sulfate, Acrylates/Ceteth-20 Itaconate Copolymer, Arginine, Tetrasodium Edeta, Sodium Hydroxide, Parfum, Citric Acid, Hydrolyxed Wheat Protein, Hydrolyzed Wheat Gluten, Citrus Grandis Oil, Etidronic Acid, Limonene, Linalool
 

DETAILS

- One 15ml bottle contains approximately 15-17 brow lift treatments and approximately 35 lash lift treatments
- Use within 6 months of opening
- Made with medical-grade ingredients
- Cruelty free
- Organic
- Vegan
- Made in Germany
 

FAQs

- Is the processing time the same as other lifting lotions?
No! While traditional curling lotions start working in seconds, Ruthie Belle's Organic Lifting Lotion has a processing time of 9-15 minutes.

With all other lifting lotions on the market, there will be very specific timing instructions for every type of lash. That's because the ingredients in these formulas are so harsh that there's a very high risk of overprocessing the lash if you leave it on for too long!

Ruthie Belle's Organic Lifting Lotion is unique as Lash Artists can easily tailor the shape of the lift to the customer's preference. We encourage lash artists to experiment with processing times, as timing will vary depending on the coarseness of each client's lashes. Generally, the longer you leave RB's Lifting Lotion on the lashes, the higher and more pronounced the curl. And since our curling lotion formula is so gentle, there's no danger of overprocessing.

- Hold up. So I really don't have to wait a month between lash lifts if I use RB Lifting Lotion?
Our formulas are so healthy that you can literally repeat the lifting process immediately without damaging the client's lashes. We tested it out ourselves by performing 4 lash lists on the same model in the same day (she never once got up from the table) — with absolutely no damage!

- What is the difference between curling lotion and perming lotion?
They're exactly the same thing! Curling lotion is another name for perming lotion, and vice versa.

- Why do you claim to be the only organic lash lifting lotion? I've seen other competitors making similar claims.
We don't think it's polite to name names, but there are competitors falsely claiming to offer organic lifting lotions. It's true that they have removed some of the harsh chemicals that are present in those aggressive old-school lotions — but we have yet to find a competitor that has removed all of them.

The misconception lies in the fact that they claim to have no ammonium. In reality, they have substituted with ingredients like ammonium bicarbonate, which is an ammonium derivative — and 100% not organic.

- Does the fact that it's organic mean it won't work as well as non-organic lifting lotions?
This misconception is very much untrue! Our lifting lotion achieves the same lift as the non-organic alternatives, and lasts for the same amount of time.

- I ordered this lotion and it didn't deliver the 'WOW' effect my client wanted. Am I doing something wrong?
Each time we've received this feedback in the past, it's been because the lash artist tried to use our Organic Lifting Lotion the same way as the old school lifting lotions in terms of placement and processing times.

Make sure to apply the product from root to tip. Unlike old-school lotions, there's no need to leave room. There's no fear of causing damage to the lash root, and it's pretty much impossible to achieve a good lift unless the product is correctly applied.

We always suggest that lash artists experiment with processing times while using our Lifting Lotion to achieve best results. Because of the gentleness of the formulation, it's impossible to over-process!

**Note! If you fail to achieve the WOW effect with Ruthie Belle's products, Ruthie will personally offer complimentary feedback and support. Send her a DM on instagram (preferably with photos) and she'll be happy to offer some personalized lash insight!
 

SHIPPING, PAYMENT
Payment methods
  1. Credit card
  2. Swedbank
  3. SEB Pank
  4. Paypal
Shipping methods
  1. DHL Express
  2. Itella Smartpost, parcel terminal
  3. Omniva, parcel terminal
  4. Fedex
 
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