Easy Lift 15ml

Unlike traditional primers, which open the lash cuticle as quickly and destructively as a bolt of lighting, Easy Lift Primer has been specially formulated to open the cuticle slowly and gently — like a flower bud slowly unfurling its petals.

This ultra-gentle formulation leaves lashes soft, supple, and ultra-pliable while allowing the cuticle to open fully. The result is evenly-primed, perfectly-prepped lashes or brows, every single time!
 

- Longer curing time allows cuticles to open 100%, allowing the primer to penetrate evenly
- Removes sebum and natural oils without dehydrating lashes
- Primes lashes so they stick securely to the shield — no more annoying pop-offs!
- Great for clients with especially coarse, stubborn lashes and/or brows
 

Easy Lift works to gently regulate the pH of the lashes or brows to prepare them for treatment, while dissolving sebum and opening the lash cuticles. Within the first 3 seconds of application, the Easy Lift formula wraps evenly around every individual hair. After 20-30 seconds, Easy Lift begins to slowly lift the cuticles— ever so gently! The slow and steady pace means that unlike traditional primers, all cuticles will be lifted evenly — without dehydrating or damaging the lashes.

Easy Lift also works to soften the individual hair fibers to make even the strongest, most stubborn lashes soft, supple and super bendy. This makes the job of the lash artist significantly easier as there's no more fighting to keep the lashes in place during treatment!
 

Apply a generous amount of Easy Lift Primer to a microfiber wand and carefully apply an even layer to the client's lashes. Use the wand to "paint" above and below the upper lash line in even, steady strokes. Take care not to soak the lashes with an excessive amount of product. Be sure to wait a full 30 seconds for the lash cuticles to open fully before proceeding.

Easy Lift Primer to be followed by Ruthie Belle Organic Lifting Lotion or Ruthie Belle Curling Lotion.
 

Apply a generous amount of Easy Lift Primer to a microfiber wand and carefully "paint" each eyebrow with smooth, even strokes, then use the same wand to comb the brows "against the grain" to ensure consistent application. Pay extra attention to the little cross hairs as they are the most stubborn to lift. Take care not to soak the brows with excessive product. Wait a full 30 seconds for the brow cuticles to open fully before proceeding to the next step of the treatment.
 

Aqua, Alcohol Denat., Diethyl Phthalate, Biotin, Sodium Hydroxide, Sodium Sulfate, Sodium Chloride, Ethyl Methacrylate, Parfum, Citronellol, Hexyl Cinnamal, Linalool, Limonene, Butylphenyl Methylpropional, CI 42090, CI60725
 

- Should I use Ruthie Belle's Easy Lift Primer the same way I use other primers?
No. While Ruthie Belle's Easy Lift Primer achieves the same result as traditional primers (removing sebum and fully opening the hair or lash cuticle) it works very differently from other primers:
Traditional primers open the cuticle very quickly — in just a few seconds. In the process, the high alcohol content in traditional formulations dehydrate the lashes, and sometimes will even burn off parts of the cuticle — which never fully grow back. The alcohol evaporates so quickly it doesn't allow enough time for the cuticle to fully open, which means the primer is applied unevenly, which usually results in an uneven lash lift.
Ruthie Belle's Easy Lift Primer takes a bit longer — around 30 seconds — to fully open the cuticle. It's worth the wait, since the cuticle is given time to open fully. This allows the Lash Lift products to work that much more effectively and leaves the lashes healthy, hydrated and completely free of damage.

- Can I use other brand's lash lift products along with Ruthie Belle's Easy Lift Primer?
No. Easy Lift Primer was specifically formulated to be used exclusively with other super gentle Ruthie Belle Lash & Brow lift products. If you use Easy Lift with another brand's lifting lotion that's likely much more aggressive, there's a high chance the client's lashes or brows will end up damaged and overprocessed.

- Can I use Easy Lift as a primer before applying eyelash extensions?
No. Easy Lift Primer is only meant to be used as a lash/brow lamination primer. Lucky for you, we've created an Easy Lift-esque product that's specifically formulated for eyelash extension priming… and it's called Adhesive Superdry.

- Should I patch test before a Brow Lift?
Ruthie Belle products don't require patch testing prior to use. Simply ask your client to alert you if they experience any irritation or discomfort during the treatment. If your client is experiencing discomfort, stop the procedure immediately and remove all products with a damp cotton pad.

- Should I patch test before a Lash Lift?
Ruthie Belle products don't require patch testing prior to use. Take care to keep any product from coming into contact with the client's wet line, and ask them to alert you if they experience any irritation or discomfort during the treatment. If your client is experiencing discomfort, stop the procedure immediately, remove all products, and rinse the eyes thoroughly with water.